RUTVI: The Legacy of Kanjivaram Sarees

Hello, I’m Nisha, the heart and soul behind RUTVI. My journey with silk sarees began in a way I never expected. I was never fond of bold, big-bordered sarees until the day I draped my very first Kanjivaram silk saree. That moment changed everything for me. It wasn’t just fabric—it was a vibrant tapestry of Indian heritage, woven with stories of love, craftsmanship, and timeless tradition.

At RUTVI, we honor this legacy by offering you authentic, luxurious, and vibrant silk sarees. Our collection is designed for women who value tradition and authenticity—whether you're a homemaker or a professional, and especially for those who wish to make a statement at festivals, weddings, or any special occasion.

Our Mission

To deliver authentic Kanjivaram silk sarees, sourced directly from skilled weavers, that make you feel regal and deeply connected to India’s rich cultural heritage. Each saree is crafted with the finest quality, making it not just a purchase but an heirloom to be cherished for generations.

Our Vision

We envision creating a trusted online destination for saree lovers, where every woman can experience the charm and elegance of Kanjivaram sarees. By uplifting this rich Indian heritage, we aim to create a bridge between tradition and modern elegance, one saree at a time.

Experience the art of tradition with RUTVI, where every drape tells a story of grace, culture, and timeless beauty.